{"title":"Alfombras de pasillo","description":"\u003cp\u003eLas \u003cstrong\u003ealfombras de pasillo\u003c\/strong\u003e, también llamadas runner, permiten trabajar la proporción de un espacio alargado. En un corredor, su dibujo acompaña el recorrido; en un recibidor, puede señalar la entrada y relacionarla con el resto del interior. La elección del ancho es tan importante como la del largo: dejar una franja regular de suelo a ambos lados ayuda a que la pieza se vea integrada.\u003c\/p\u003e\u003ch2\u003eMedir antes de elegir un runner\u003c\/h2\u003e\u003cp\u003eToma las medidas del tramo libre y comprueba la apertura de las puertas y el paso junto a consolas u otros muebles. Evita que la alfombra termine en un punto incómodo de circulación. Después observa cómo se relacionan el color y el motivo con el suelo, especialmente si tiene un dibujo propio. Consulta composición y cuidados en cada ficha. Para otros espacios, puedes comparar esta selección con las \u003ca href=\"\/en\/collections\/alfombras-redondas\"\u003ealfombras redondas\u003c\/a\u003e o con todas las \u003ca href=\"\/en\/collections\/alfombras\"\u003ealfombras de Matuta Home\u003c\/a\u003e.\u003c\/p\u003e","products":[{"product_id":"alfombra-pasillo-fibra-natural-150x70","title":"Woven natural fiber runner rug 150x70 cm","description":"\u003cp\u003eThe Dareels \u003cstrong\u003enatural fiber runner rug\u003c\/strong\u003e offers the organic texture and durability needed for high-traffic areas: hand-woven from natural fiber, measuring \u003cstrong\u003e150x70 cm\u003c\/strong\u003e and weighing 10 kg for stability. Its natural tone fits perfectly in foyers, hallways, and entryways where material is as important as design.\u003c\/p\u003e\u003ch2\u003eFeatures of this rug\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eMaterial:\u003c\/strong\u003e Natural fiber. \u003cstrong\u003eManufacturing:\u003c\/strong\u003e Hand-woven. \u003cstrong\u003eMeasurements:\u003c\/strong\u003e 150 x 70 cm. \u003cstrong\u003eWeight:\u003c\/strong\u003e 10 kg. \u003cstrong\u003eUse:\u003c\/strong\u003e Hallway · foyer · high-traffic areas.\u003c\/p\u003e\u003ch2\u003eWhy we chose this rug\u003c\/h2\u003e\u003cp\u003eBecause Dareels chooses natural fiber for its runner rugs for the same reasons we do: it withstands traffic, improves with use, and has an honest, natural presence that synthetic materials cannot match.\u003c\/p\u003e","brand":"Dareels","offers":[{"title":"Default Title","offer_id":49363703038231,"sku":"TEX-ALF-PAS","price":145.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0769\/4257\/3847\/files\/7265CFB9-99CB-4160-A05F-B7B7AB0105F2_1_201_a_960x_crop_center-Photoroom.jpg?v=1779221764"},{"product_id":"alfombra-pasillo-lana-tejida-multicolor-80x200","title":"Hand-knitted multi-coloured wool hallway runner","description":"\u003cp\u003eThe \u003cstrong\u003emulticolored wool runner rug\u003c\/strong\u003e from Caravane, measuring \u003cstrong\u003e80x200 cm\u003c\/strong\u003e, is hand-woven in the Kutch region, Gujarat, India, using locally produced merino wool and cotton: the multicolored design possesses the vibrancy of Indian artisanal weaving with Caravane's editorial coherence. Perfect for hallways, entryways, or as a decorative accent in living and dining rooms.\u003c\/p\u003e\u003ch2\u003eFeatures of this rug\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eMaterial:\u003c\/strong\u003e Merino wool · cotton · Kutchi wool. \u003cstrong\u003eOrigin:\u003c\/strong\u003e Kutch · Gujarat · India. \u003cstrong\u003eMeasurements:\u003c\/strong\u003e 80 x 200 cm. \u003cstrong\u003eCraftsmanship:\u003c\/strong\u003e Hand-woven.\u003c\/p\u003e\u003ch2\u003eWhy we chose this rug\u003c\/h2\u003e\u003cp\u003eBecause Caravane's hand-woven wool runner rug format has the ideal scale for transitional spaces that often go unresolved: 80x200 cm with color and artisanal texture that makes the hallway a conscious part of the decor.\u003c\/p\u003e","brand":"Caravane","offers":[{"title":"Default Title","offer_id":49722267205911,"sku":"TEX-ALF-CAR-LAR-COL","price":530.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0769\/4257\/3847\/files\/alfombra-de-pasillo-de-lana-tejida-a-mano-multicolor-principal-4x5.jpg?v=1784103693"},{"product_id":"zenith-moon","title":"Zenith Moon beige wool runner with geometric lunar design","description":"\u003cp\u003eThis \u003cstrong\u003ebeige wool Zenith Moon runner rug\u003c\/strong\u003e by Linie Design features the perfect geometric moon design for hallways, entrances, and elongated spaces: its narrow and long format (80 × 250 cm) with a warm beige geometric pattern creates a soft and distinctive transition between rooms. Hand-woven.\u003c\/p\u003e\u003ch2\u003eWhy we chose this rug\u003c\/h2\u003e\u003cp\u003eBecause quality runners with good design are hard to find, and Zenith Moon by Linie Design has exactly the right combination of proportions, artisanal weaving, and moon-inspired design that makes a hallway part of the decor rather than a leftover space.\u003c\/p\u003e","brand":"Linie Design","offers":[{"title":"Beige \/ 80\/250","offer_id":50353603608855,"sku":"35003708","price":2025.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0769\/4257\/3847\/files\/alfombra-runner-de-lana-beige-con-diseno-lunar-geometrico-zenith-moon-principal-4x5.jpg?v=1784103817"},{"product_id":"neptune-flow","title":"Wide beige wool runner rug with fluid aquatic design Neptune Flow","description":"\u003cp\u003eThis \u003cstrong\u003ebeige wool Neptune Flow runner rug\u003c\/strong\u003e by Linie Design features a fluid aquatic design that evokes the movement of water in a wide and elongated format (80 × 280 cm): the undulating shapes in contrasting pile on a beige background create a dynamic and serene composition, ideal for wide hallways and transitional areas. Hand-woven.\u003c\/p\u003e\u003ch2\u003eWhy we chose this rug\u003c\/h2\u003e\u003cp\u003eBecause Neptune Flow has the most unique format in Linie Design's runner collection: its 80 cm width allows it to be placed in hallways where a narrow rug would be insignificant, and the aquatic design adds visual movement to an otherwise static space.\u003c\/p\u003e","brand":"Linie Design","offers":[{"title":"Beige \/ 80\/280","offer_id":50353640898839,"sku":"35110709","price":3325.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0769\/4257\/3847\/files\/alfombra-runner-neptune-flow-lana-seda-beige-principal-4x5.jpg?v=1789121432"},{"product_id":"adonic-mist-1","title":"Off-white wool rug with ethereal mist design Adonic Mist","description":"\u003cp\u003eThis \u003cstrong\u003eoff-white Adonic Mist wool rug\u003c\/strong\u003e by Linie Design features a blurred mist design in the collection's warmest and softest off-white tone: the mist effect on the off-white creates a rug with an ethereal and warm presence that diffuses light without reflection. Available in runner (80\/250) and three rectangular sizes. Hand-woven.\u003c\/p\u003e\u003ch2\u003eWhy we chose this rug\u003c\/h2\u003e\u003cp\u003eBecause Adonic Mist by Linie Design has the brightest off-white in the collection: neither pure white nor cream, the off-white with blurred mist creates the softest and warmest rug in the neutral range, versatile in any space and any size.\u003c\/p\u003e","brand":"Linie Design","offers":[{"title":"Off-white \/ 80\/250","offer_id":50353749229847,"sku":"33015010","price":195.0,"currency_code":"EUR","in_stock":true},{"title":"Off-white \/ 140\/200","offer_id":50353749262615,"sku":"33015014","price":250.0,"currency_code":"EUR","in_stock":true},{"title":"Off-white \/ 170\/240","offer_id":50353749295383,"sku":"33015015","price":360.0,"currency_code":"EUR","in_stock":true},{"title":"Off-white \/ 200\/300","offer_id":50353749328151,"sku":"33015016","price":530.0,"currency_code":"EUR","in_stock":true},{"title":"Off-white \/ 250\/350","offer_id":50353749360919,"sku":"33015017","price":1010.0,"currency_code":"EUR","in_stock":true},{"title":"Off-white \/ 240Ø","offer_id":50353749393687,"sku":"33015019","price":745.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0769\/4257\/3847\/files\/alfombra-adonic-mist-blanco-roto-linie-design-principal-4x5.jpg?v=1788471081"},{"product_id":"immersed-myth","title":"Aqua blue wool runner rug with immersive design Immersed Myth","description":"\u003cp\u003eThis \u003cstrong\u003eLinie Design Immersed Myth aqua blue wool runner rug\u003c\/strong\u003e features the immersive aquatic design in the coolest, most marine-like aqua blue tone of the collection: the narrow, long runner format (80 × 280 cm) with the immersed design creates a rug that brings water to hallways and entrances. Hand-woven.\u003c\/p\u003e\u003ch2\u003eWhy we chose this rug\u003c\/h2\u003e\u003cp\u003eBecause Linie Design's Immersed Myth has the most evocative water design in the catalog: pure aqua in a runner is an unusual combination that creates hallways and entrances with a clear and refreshing personality.\u003c\/p\u003e","brand":"Linie Design","offers":[{"title":"Aqua blue \/ 80\/280","offer_id":50353750769943,"sku":"35109489","price":3775.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0769\/4257\/3847\/files\/alfombra-runner-immersed-myth-aqua-linie-design-principal-4x5.jpg?v=1788471082"},{"product_id":"alfombra-yute-natural-cuadros-negros","title":"NANEA Natural Jute Runner Rug 70 × 200 cm","description":"\u003cp\u003eThe \u003cstrong\u003eNANEA natural jute runner rug\u003c\/strong\u003e by Nordal combines the pronounced texture of a plant fibre with a black check pattern that adds rhythm and structure. The graphic contrast remains restrained, allowing the jute to retain its visual and tactile prominence.\u003c\/p\u003e\u003cp\u003eIts elongated proportions are designed for entryways, hallways and other transitional areas. The natural jute tone works especially well with wood, stone, ceramics, black iron and neutral furniture, while the dark lines help organise the space visually.\u003c\/p\u003e\u003ch2\u003eWhy we chose this rug\u003c\/h2\u003e\u003cp\u003eBecause it combines an honest, characterful fibre with a simple geometric pattern. It is an easy way to introduce pattern into a narrow space without making the rug excessively decorative.\u003c\/p\u003e","brand":"Nordal","offers":[{"title":"Default Title","offer_id":50741032124695,"sku":"3501","price":250.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0769\/4257\/3847\/files\/nanea-alfombra-yute-70x200-nordal-3501-01.jpg?v=1788593308"},{"product_id":"alfombra-pasillo-trenzada-canamo-viscosa","title":"LINA Hemp and Viscose Runner Rug 60 × 160 cm","description":"\u003cp\u003eThe \u003cstrong\u003eLINA hemp and viscose runner rug\u003c\/strong\u003e by Nordal explores texture through a blend of natural-looking fibres. The handcrafted braid reveals the structure of the material and creates a surface with subtle variations and irregularities, giving it character without the need for pattern.\u003c\/p\u003e\u003cp\u003eIts elongated format is especially suitable for entryways, hallways, beside a bed or in front of a console. It works well on wood, stone and neutral floors, and pairs naturally with linen, ceramics and simple-lined furniture.\u003c\/p\u003e\u003ch2\u003eWhy we chose this rug\u003c\/h2\u003e\u003cp\u003eBecause it adds warmth to transitional spaces through a discreet but tactile piece. We especially like the fibre blend and the way the braid adds depth without visually overloading the interior.\u003c\/p\u003e","brand":"Nordal","offers":[{"title":"Default Title","offer_id":50741033894167,"sku":"8252","price":189.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0769\/4257\/3847\/files\/lina-alfombra-canamo-viscosa-60x160-nordal-8252-01.jpg?v=1788593308"},{"product_id":"alfombra-de-seagrass-irregular","title":"Irregular hand-woven seagrass runner rug","description":"100% natural seagrass rug hand-woven in Tunisia, combining an irregular silhouette and contemporary geometric lines. The natural fiber provides durability for daily use and good sun tolerance, suitable for indoor and covered outdoor areas. Its design works as a focal point in shop windows, hallways, bedrooms, or terraces, elevating the perceived value of the space. A handcrafted piece designed for responsible decoration shops and concept stores; easy to transport and display. Dry cleaning is recommended; if wet, remove excess water and dry in the sun. Dimensions and weight allow for easy installation and repositioning in-store.\u003cbr\u003e\u003cbr\u003e\u003ctable width=\"100%\"\u003e\n\n\u003ctbody\u003e\n\n  \u003ctr\u003e\n\n    \u003ctd\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e\u003c\/td\u003e\n\n    \u003ctd\u003e100% seagrass (natural fiber)\u003c\/td\u003e\n\n  \u003c\/tr\u003e  \u003ctr\u003e\n\n    \u003ctd\u003e\u003cstrong\u003eTechnique\u003c\/strong\u003e\u003c\/td\u003e\n\n    \u003ctd\u003eHand-woven\u003c\/td\u003e\n\n  \u003c\/tr\u003e  \u003ctr\u003e\n\n    \u003ctd\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e\u003c\/td\u003e\n\n    \u003ctd\u003eHandmade in Tunisia\u003c\/td\u003e\n\n  \u003c\/tr\u003e  \u003ctr\u003e\n\n    \u003ctd\u003e\u003cstrong\u003eDimensions\u003c\/strong\u003e\u003c\/td\u003e\n\n    \u003ctd\u003e240 × 80 × 1 cm\u003c\/td\u003e\n\n  \u003c\/tr\u003e  \u003ctr\u003e\n\n    \u003ctd\u003e\u003cstrong\u003eThickness\u003c\/strong\u003e\u003c\/td\u003e\n\n    \u003ctd\u003eApprox. 1 cm\u003c\/td\u003e\n\n  \u003c\/tr\u003e  \u003ctr\u003e\n\n    \u003ctd\u003e\u003cstrong\u003eProduct weight\u003c\/strong\u003e\u003c\/td\u003e\n\n    \u003ctd\u003e2.2 kg\u003c\/td\u003e\n\n  \u003c\/tr\u003e  \u003ctr\u003e\n\n    \u003ctd\u003e\u003cstrong\u003eShape\u003c\/strong\u003e\u003c\/td\u003e\n\n    \u003ctd\u003eIrregular, geometric design\u003c\/td\u003e\n\n  \u003c\/tr\u003e  \u003ctr\u003e\n\n    \u003ctd\u003e\u003cstrong\u003eRecommended use\u003c\/strong\u003e\u003c\/td\u003e\n\n    \u003ctd\u003eIndoor and covered outdoor (terraces and porches) \/ In-store display\u003c\/td\u003e\n\n  \u003c\/tr\u003e  \u003ctr\u003e\n\n    \u003ctd\u003e\u003cstrong\u003eCare instructions\u003c\/strong\u003e\u003c\/td\u003e\n\n    \u003ctd\u003eDry clean; if wet, remove excess water and let dry in the sun\u003c\/td\u003e\n\n  \u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\n\n\n\u003c\/table\u003e","brand":"LA FIBRE ARTISANALE","offers":[{"title":"Default Title","offer_id":52412723888407,"sku":"MH-NEW-RUG-10225951572247","price":195.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0769\/4257\/3847\/files\/alfombra-de-pasillo-de-hierba-marina-tejida-a-mano-80-240-cm-la-fibre-artisanale-01.jpg?v=1788702205"},{"product_id":"alfombra-recibidor-pet-reciclado-tejida-mano-ferm-living","title":"Hand-woven runner rug made from recycled PET","description":"\u003cp\u003eThis \u003cstrong\u003eFerm Living recycled PET rug\u003c\/strong\u003e reinterprets sustainability through minimalist Scandinavian design: hand-woven from 100% recycled PET, it transforms reclaimed material into a piece with a dense texture and durable feel, designed for high-traffic areas of the home. The \u003cstrong\u003eTan-Chocolate\u003c\/strong\u003e range combines two earthy tones that provide depth and contrast, ideal for entryways and hallways that need warmth without sacrificing durability.\u003c\/p\u003e\u003ch2\u003eWhy we chose this rug\u003c\/h2\u003e\u003cp\u003eBecause Ferm Living does exactly this: takes a recycled material and turns it into an object with real aesthetic merit. This Tan-Chocolate rug doesn’t look like a token sustainable rug— it looks like a designer rug that also has the added value of being recycled and durable.\u003c\/p\u003e","brand":"Ferm Living","offers":[{"title":"Default Title","offer_id":53542289211671,"sku":"613401-01","price":247.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0769\/4257\/3847\/files\/alfombra-recibidor-pet-reciclado-tejida-mano-ferm-living-2694-estudio-infinito_c72308f8-fe02-4289-b8c9-0ed7380b55e7.jpg?v=1786194132"},{"product_id":"alfombra-pasillo-sisal-natural-tejida-mano","title":"Hand-woven natural sisal runner rug","description":"\u003cp\u003eThis \u003cstrong\u003enatural sisal runner rug\u003c\/strong\u003e is hand-woven from 100% organic sisal fiber. Its artisanal construction offers resistance to heavy traffic and an attractive aging process due to the subtle variations in color and weave inherent to the natural material. Its natural tone blends seamlessly with bohemian, Mediterranean, and coastal styles, creating a serene and earthy atmosphere. Recyclable packaging with low-impact practices.\u003c\/p\u003e\u003ch2\u003eWhy we chose this rug\u003c\/h2\u003e\u003cp\u003eBecause hand-woven sisal has a natural strength and texture that synthetic rugs cannot replicate: each piece has unique variations inherent to the material, making it one-of-a-kind. The 270x70 cm runner format provides a real presence and durability for entrances and hallways.\u003c\/p\u003e","brand":"Bazar Bizar","offers":[{"title":"200x70","offer_id":53545883828503,"sku":"JACEM007N-270x70","price":195.0,"currency_code":"EUR","in_stock":true},{"title":"270x70","offer_id":53545883861271,"sku":"JACEM007N-270x71","price":255.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0769\/4257\/3847\/files\/alfombra-de-pasillo-de-sisal-natural-01.jpg?v=1789100927"},{"product_id":"alfombra-pasillo-algodon-reciclado-tejida-telar","title":"Woven recycled cotton runner rug","description":"\u003cp\u003eThis \u003cstrong\u003erecycled cotton loom-woven runner rug\u003c\/strong\u003e from AFK Living is made from 100% recovered cotton using traditional hand-weaving techniques: the natural weave provides texture and light cushioning without losing resistance to daily traffic, and the irregularities inherent in artisanal manufacturing give each piece a unique character. Available in 60x200 cm and 80x300 cm. Machine washable at 30°C.\u003c\/p\u003e\u003ch2\u003eWhy we chose this rug\u003c\/h2\u003e\u003cp\u003eBecause recycled cotton woven on a traditional loom has the combination of real sustainability and daily practicality that we are looking for: it is machine washable, resists intense use, and has the artisanal finish that turns a hallway into a space with character and warmth.\u003c\/p\u003e","brand":"AFK Living","offers":[{"title":"60cm x 200cm","offer_id":53545527148823,"sku":"TAP_PT_122C2","price":175.0,"currency_code":"EUR","in_stock":true},{"title":"80cm x 300cm","offer_id":53545527181591,"sku":"TAP_PT_122C3","price":250.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0769\/4257\/3847\/files\/alfombra-de-pasillo-de-algodon-reciclado-01.jpg?v=1789100928"},{"product_id":"alfombra-pasillo-lana-geometrica-natural-80x230","title":"Washable natural geometric wool hallway runner 80 × 230 cm","description":"\u003ch2\u003eDescription\u003c\/h2\u003e\u003cp\u003eThis \u003cstrong\u003ewashable geometric wool rug\u003c\/strong\u003e interprets the rhythm of mosaics through a grid of short pile and a contrasting base. The pattern appears ordered from a distance and richer and more irregular when viewed up close. The wool introduces warmth and nuances, preventing the geometry from feeling cold or overly graphic.\u003c\/p\u003e\u003cp\u003eDepending on its proportions, it can define a living area, accompany a dining table, be placed next to a bed, or provide continuity to a hallway. It combines with wood, stone, leather, linen, and vegetable fibers, and helps to relate furniture from different eras. Lorena Canals' artisanal craftsmanship leaves small variations in tone, height, and outline. The washable technology facilitates maintenance, and the non-slip backing promotes stability. During the first uses, the wool may release a small amount of fiber; this is a natural behavior that decreases with gentle vacuuming.\u003c\/p\u003e\u003ch2\u003eWhy we chose this rug\u003c\/h2\u003e\u003cp\u003eWe chose it because it balances a clear geometric design with the imperfect warmth of a natural fiber. We like its ability to visually organize a room without making it rigid. It is a base with character, yet versatile enough to coexist with ceramics, antique objects, contemporary design, and textiles of different colors and origins.\u003c\/p\u003e","brand":"Lorena Canals","offers":[{"title":"Default Title","offer_id":54433260405015,"sku":"WO-MOSAIC-NAT-R","price":295.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0769\/4257\/3847\/files\/alfombra-pasillo-lana-geometrica-natural-ambiente-lorena-canals-01.jpg?v=1785933688"},{"product_id":"alfombra-pasillo-algodon-lino-multicolor-80x230","title":"Handmade Multicolor Cotton and Linen Hallway Runner 80 × 230 cm","description":"\u003ch2\u003eDescription\u003c\/h2\u003e\u003cp\u003eThis \u003cstrong\u003ehandmade cotton and linen rug\u003c\/strong\u003e combines the richness of handcrafted textiles with a serene, easy-to-integrate presence. The fiber blend creates subtle changes in texture and a less rigid drape than an industrial rug, while the fringes and visible seams retain the imprint of the loom. The multicolored composition adds depth without imposing a single color scheme on the rest of the room.\u003c\/p\u003e\u003cp\u003eIt can be used to define a living area, complement a bed, or provide continuity in a hallway, depending on its proportions. It works particularly well with wood, ceramics, rattan, aged leather, and natural textiles. As with Lorena Canals' handcrafted pieces, each unit may have slight differences in tone, height, and outline. These variations are not defects: they are part of the process and make the surface feel alive. It is advisable to follow the care instructions included in the technical meta field to preserve the fiber and finish.\u003c\/p\u003e\u003ch2\u003eWhy we chose this rug\u003c\/h2\u003e\u003cp\u003eWe chose it because it combines color, material, and tradition without being excessive. We are interested in its ability to bring together furniture and objects from different eras and to provide a lived-in home feeling from the very first moment. 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